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Turning data knowledge
into competitive advantage

Introduction

I am a data and socioeconomic analyst who specialises in integrating fragmented information into clear, evidence-based insights that help governments, institutions, and organisations make better decisions. With experience across tourism recovery, infrastructure planning, and agroindustrial development, I transform raw numbers into strategic intelligence that drives decision making.

Growing up on my family’s farm in rural Colombia, I developed an early appreciation for the realities of agriculture and a deep curiosity about the business decisions behind it. This blend of lived experience and analytical drive led me to study Economics at the University Industrial de Santander, building a strong foundation in financial analysis and data-driven problem-solving. After graduating, I pursued a career in business management, specialising in financial analysis, data analytics, forecasting, and helping organisations make confident, timely decisions.

Most recently, I relocated to Australia to further my career and embrace the country's opportunities and lifestyle. I bring global perspective, analytical skills, and genuine passion for meaningful work to every project I undertake.

I strive on turning complex data into clarity, strategy, and competitive advantage

Key Skills

Data Analytics

I turn complex datasets into clear, practical insights that help teams understand what’s really going on and make smarter decisions.

SQL (joins, aggregations),
Power BI (DAX, dashboards),
Excel/Sheets (PivotTables, XLOOKUP)

Data Management

I make sure the data is clean, consistent, and reliable - so every analysis starts from a solid foundation, not guesswork.

Cleaning, harmonising variables/time/geographies
Managing missing values, source validation

Insights & Reporting

I uncover the patterns that actually matter and present them in a way that helps people see trends, spot issues early, and take action.

KPI development
Time-series analysis (MoM/YoY)
Diagnostic and baseline reports

Communications

I explain data in a clear, straight-forward way so everyone - technical or not - can understand the story and move forward with confidence.

Clear visual storytelling and concise reports for non-technical stakeholders

Business Support

I take broad business questions and turn them into the right metrics and analysis, helping leaders make well-informed decisions.

Translating stakeholder questions into metrics and ad-hoc analyses for better decision-making

Languages

I work comfortably in both English and Spanish, making collaboration across teams and markets smoother and more effective.

English (Proficient)
Spanish (Native)

Turning data knowledge into competitive advantage